The Challenge
Luna Dermatologica, a boutique dermatology clinic in Metro Manila, offers a comprehensive range of skin services, from facials to injectables to lasers. However, their marketing materials relied heavily on stock photos, lacking authentic representations of their successful treatments and satisfied clients.
This absence of genuine imagery made it challenging to build trust and connect with potential clients.
The CTRL+B Solution
Luna Dermatologica tapped CTRL+B to curate a repository of relatable photos for their marketing needs. We directed a comprehensive photoshoot, handling every aspect from pre-production to post-processing. To ensure the images resonated with authenticity, we engaged the clinic's most loyal customers as models—diverse individuals who had experienced transformative results and were eager to share their stories.
The Results
Our efforts yielded a bank of high-quality photos showcasing real clients and real results. Luna Dermatologica now owns a versatile collection of images for both print and online use, enhancing their authenticity and credibility. Clients were also thrilled to participate, further strengthening their bond with the clinic.