The Challenge
Dowi Hosiery Mills drew little traffic to its website. Despite having a leg up in hosiery with their sock collection, their digital store was about as visible as a beige pair of pantyhose on a beige rug – which is to say, not much. CTRL+B came in to step up their game online.
The CTRL+B Solution
We spruced up their content through more engaging and SEO-friendly pieces to make sure it wasn’t just “knee-high” in charm. We harnessed local SEO to boost Dowi Hosiery’s online visibility within certain areas, ensuring they’d show up on search results for anyone in need. We also added business listings to ensure their name popped up on all the right directories.
The Results
Dowi Hosiery Mills rose to the top on search: 400% increase in website traffic—people were finally finding their way to the site; 500% increase in clicks for its Page 1 keywords. A dramatic page jump. Dowi Hosiery’s website rose from obscurity to becoming a searched place for socks.