The Challenge
Recall 2019 – Bad Bowl began as a concept, aiming to introduce a Mongolian BBQ restaurant that was fun, experimental, and bursting with personality. They needed stunning imagery to communicate this vision, capturing the vibrant energy of their unique take on a beloved favorite.
The CTRL+B Solution
CTRL+B took the reins on the entire photoshoot experience, from pre-production to post, crafting a concept that captured the bowl’s playful, customizable spirit. Our team directed every shot like it was a fine dining experience, despite shooting from a distance. Between sourcing the perfect props, arranging props that pop, and executing the shoot through remote collaboration, we kept the creative energy high while keeping the branding on point.
The Result
A curated gallery of mouthwatering shots - the final imagery not only gave Bad Bowl a strong, consistent visual identity, but also became the brand's key asset for driving online buzz and sales. Each image was a carefully crafted invitation to dive in and try it for themselves, one wicked bowl at a time.
At CTRL+B, we don’t just shoot photos — we shoot stories that stick.